Defense tech giant Palantir is selling T-shirts and tote bags as part of a bid to encourage fans to publicly endorse it. Palantir Technologies, which moved from Silicon Valley to Denver in 2020, sells software that immigration authorities use to identify and arrest people, militaries use to organize drone strikes, and corporations use to manage their supply chains. Now, it also sells tote bags. Last year, Palantir re launched an online merchandise store, and its website was recently redesigned with a swanky interface and new payment system . A mock terminal in the lower left corner displays "code" documenting each item you view.

In the first few months of 2019, representatives from Riot Games and Louis Vuitton were introduced to one another, and they started to talk about esports. A sense of curiosity flourished, and over time, conversations snowballed into a landmark collaboration. As well as physical and digital Louis Vuitton clothing capsules, the atelier created a branded travel case for the "League of Legends" Summoner's Cup, the $2.2 million prize for the most-watched esports tournament on the planet, Worlds. The branded trophy was put on display at the Eiffel Tower in Paris. From the outside, the two may have seemed strange bedfellows: a legendary French fashion house and a game developer. And it'd be hard to argue that the audience is strictly the same.

Offline retail is here to stay," says founder of in-store experiential service. Retail tech startup RealTell is launching its flagship product "Realtell Retail" for fashion and lifestyle brands. "Offline retail is here to stay," said Ashish Mittal, chief mentor at Turning Ideas Ventures (which incubated RealTell) "and this startup helps retailers, primarily the fashion and apparel brands, to drive footfall and increase basket size by gamifying the offline shopping experience." The company was started by two young college entrepreneurs from Shri Ram College of Commerce (SRCC) Delhi University, Sanyam Gupta and Shivendra Misra. In a statement, the company said its kiosk solutions will help shoppers to discover new combo prices for the fashion and other retails products every day, based on artificial intelligence and machine learning, driving footfall to stores and turning the buying experience into a game. Press materials released by the brand observed that while online retailers have detailed information about shoppers – because every click can be tracked – offline retail stores lose out on valuable shopper insights due to the lack of proper infrastructure and technology. With its patented technology, RealTell Retail gamifies the shopping experience by letting shoppers discover a dynamic price for products of their choice. "Imagine walking into a store, scanning your items at a kiosk and saving money at each visit," said Misra. "What's exciting is that the prices and the offers change every day.